Monday, March 05, 2012

Do Mascara Companies Need to Get Real?

It seems like these days that mascara companies are claiming to give you the "false lash look" with out the false eyelashes. Or these amazing lengths and volume.  And when you look at the model featured in the commercial her lashes look insane.  But if you look closely you will notice that these amazing lashes are nothing more then false eyelashes and have been Photoshop enhanced.  It's a total bummer because as the consumer we see this hoping for the same results, when in fact the lashes are fake anyway. 

See for yourself...

My favorite is the Maybelline Falsies commercial.  They claim you don't need false eyelashes, but these are soooo fake!  And the L'Oreal one with Gwen Stefani is funny because they show an upclose shot of her lashes and you can see the strip of the false lash. 

This is a huge pet peeve to me.  Especially when us normal people are striving to look like those models in the commercial and we are struggling to achieve the same look or hold up to the same standards.  Sure these commercials make the mascara seem glamorous and sexy.  But woman are being mislead. 

Back in December 2011, Cover Girl's Natureluxe Mousse Mascara ads were pulled by the NAD claiming the ads were dishonest.  I believe this is a step in the right direction to getting real advertising out there.  Maybelline is also under fire for photoshopping their ads.

Now I'm not saying the products are bad.  In fact a lot of them are good.  But just know that you are not going to achieve the same look that the mascara companies are claiming in their advertising campaigns. 

Each and everyone has a different lashes just like the hair on their head.  So each person is going to get a different outcome.  Find a brand that you like.  And that may not necessarily be the most expensive.  The drug store brands do have excellent formulas. 

So what do you think about this?  Do mascara companies need to get real?  Or do you think this is just par for the course in advertising and marketing?  Let me know your thoughts, comment here or on

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